You had me at About Us

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Wooing readers online doesn’t happen as spontaneously as two characters falling head over heels in a rom com. Yet when you’re creating a website, it can be easy to fall into the trap of putting all your effort into attracting readers through a seductive home page. 

Few site visitors will fall in love with your offerings instantly, as soon as they scroll through your Home page. No matter how gorgeous your page design and how stunning your copy, not many of the web surfers who turn into customers…

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Business Writing Tips from a "Recovering Academic"

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I had the pleasure of delivering a webinar on "How to Write in Layperson." (Thanks to Springboard Atlantic for hosting this event!)

The audience included researchers, entrepreneurs, industry liaison officers from Atlantic universities, and students. As a former professor, I felt very much at home among these folks, who formed a thoughtful, discerning group.

I also felt their frustration with the conventions and limitations of business communication.

In my previous life as a scholar, I spent y…

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Hunting for the Philosopher's Stone of "objective" scientific language

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Centuries before chemistry developed as a bona fide science, Renaissance alchemists conducted primitive experiments with various metals. Their dream was to change base metals, such as lead or mercury, into gold. Their quest was to find the Philosopher’s Stone, a mythical substance they believed would enable this transformation.

Flash forward four or five hundred years, and today’s scientific community is still looking for a version of the Philosopher’s Stone. The hunt now is for an element to f…

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