Who else wants to cut their blogging time in half?
Blogging, when you commit to doing it steadily, can feel like a blessing or a burden. You can look forward to blog writing as a time to play in a creative space and find new ways to connect with your audience. Or you can anticipate it with the kind of dread you experience when you're about to undergo invasive medical testing.
What if blogging didn't have to be a chore? What if you could create posts in less time and get more enjoyment from the process?
Over the past six months or so, I've been…
Tired of Getting that Glazed-Eye Look from People who Don’t Understand Your Innovative Product?
It’s not their fault. Most of us find it easier to politely stare and nod than we do to admit we’re completely confused. Asian cultures aren’t the only contexts in which people will go to great lengths to avoid “losing face.”
Nor is it your fault. You probably do a great job of describing, in detail, the ins and outs of your offering. I’m guessing that you’ve spent hours and hours working out your value proposition, analyzing your buyer personas, and developing a market-ready message.
What degree of boredom are you inflicting on your audience?
This is the season of grant applications. If you’re in the throes of completing one, you have my sympathy. Many application forms seem to have been designed by a committee whose members didn’t communicate with one another. How else do you explain the repetitious questions, nonsensical questions, and typos to boot.
Anyone who successfully makes it through one of these paper or PDF torture devices should be applauded. But what about the folks who have to read the completed forms? They really dese…
How to describe your vision so it leaps off the page
My dad was a pilot, which meant he was always watching the sky with a pilot’s long-range vision. On family road trips, he could see sights his passengers never even glimpsed.
“Did you see that hawk just circle above those trees? It was right over there.”
“Is that a falcon or a crow?…. Oh, it’s gone now.”
“There’s an eagle… Whoops, you missed it. Again”
Visionary leaders have that same gift of farsightedness. And, like my Dad, they can have trouble getting others to see what stands out so …
Three essential elements for communicating your vision to colleagues and investors
It's not just in fairy tales that gifts often come with curses. Like Midas with his golden touch, who ends up turning his daughter into a metallic statue, leaders can possess great strengths that come with hidden dangers. One of those strengths, believe it or not, is their capacity for visioning.
That’s right—your ability to see a blazing path through the conventional to a breakthrough approach or a revolutionary product may actually be a liability. Leaders who are true visionaries see the fu…
Shift Your Scholar Mindset
If you're an innovator with an academic background, then this video is for you! Here are some communication tips I've learned as I've transitioned from the world of scholarship to the world of business.
Number one tip: it's never about dumbing down your complex ideas and information. It's simply about figuring out how to connect with your audience on the terms that are most meaningful to them.
Fortunately, as a scholar, you have all the analytical…
You had me at About Us
Wooing readers online doesn’t happen as spontaneously as two characters falling head over heels in a rom com. Yet when you’re creating a website, it can be easy to fall into the trap of putting all your effort into attracting readers through a seductive home page.
Few site visitors will fall in love with your offerings instantly, as soon as they scroll through your Home page. No matter how gorgeous your page design and how stunning your copy, not many of the web surfers who turn into customers…
Business Writing Tips from a "Recovering Academic"
I had the pleasure of delivering a webinar on "How to Write in Layperson." (Thanks to Springboard Atlantic for hosting this event!)
The audience included researchers, entrepreneurs, industry liaison officers from Atlantic universities, and students. As a former professor, I felt very much at home among these folks, who formed a thoughtful, discerning group.
I also felt their frustration with the conventions and limitations of business communication.
In my previous life as a scholar, I spent y…
Hunting for the Philosopher's Stone of "objective" scientific language
Flash forward four or five hundred years, and today’s scientific community is still looking for a version of the Philosopher’s Stone. The hunt now is for an element to f…
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